Something to Remember Us By: Marketing Crafts to Corporate Clients
Of course, you value your customers. And of course, they are the key to your gallery's success. But if you are looking for added revenue streams to bulk up your gallery's bottom line, you really should look into corporate gifts.
To the uninitiated, 'corporate gifts' conjure up the image of a wood-and-brass engraved plaques handed out to attendees at company events. To savvy retailers and sophisticated businesses and associations, corporate gifts go hand-in-hand with the words "special," "handcrafted," and "unique." In other words, what you sell in your gallery and what the artists you work with create are exactly what businesses are looking for - often in large quantities - to give as gifts for special occasions and company events.
Corporations and associations, for example, may need anywhere from a dozen to a few hundred gifts to honor outstanding employees or to thank volunteers, fund-raisers, and clients. Usually engraved, the gifts are purchased with the intention that they will be displayed in an office or at home, and companies are waking up to the fact that handcrafted wins out every time over manufactured and mass-produced.
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© Fran Severn
